SZA - Management Consultancy, Tour Support

In 2025, Gifted joined SZA’s management team to support a vision reaching beyond music, from her NOT BEAUTY line and her NOT CHARITY initiative including brand partnerships, touring and fan experiences.

We helped launch NOT CHARITY, supporting SZA’s commitment to fresh food access and well-being in Black and brown communities. We oversaw her SZA CZA Salad collaboration with True Food Kitchen from brand alignment through execution, and directing 20% of net proceeds to SÜPRMARKT’s nonprofit work expanding access to organic groceries in South Central Los Angeles. When SNAP benefits were frozen, we partnered with one of her favourite restaurants, Jon & Vinny’s, to provide hundreds of free meals, then extended the effort with Spotify to reach even more people.

For the Grand National Tour, we helped recruit core team members to join her in the travels. Across the US stadium dates, we coordinated SZA’s appearances at NOT BEAUTY pop-ups, creating seamless meet-and-greet experiences for fans. We also produced a legendary New York after-party, with lines ups down the street around the venue and featuring a three-hour DJ set from Kaytranada.